Microsoft’s marketing department has reached new lows.
I mean, really new lows.
You had best read it for yourself from Microsoft Australia. You wouldn’t believe me if I told you.
http://www.microsoft.com/australia/ie8/competition/
Yes, Microsoft has decided to “hide” $10,000 on a website and post clues, but only people who download and use their Internet Explorer 8 browser will be able to participate.
Anyone thinking of the money hole right now?
Is this desperate? Is this pathetic? Is this pathetically desperate? Check check and check. Microsoft would, of course, be the only browser maker to actually shovel money at their browser. I mean, Google is supposedly taking the unorthodox step of advertising its browser on TV, but that’s completely different from throwing money to anyone who will catch it.
But wait: there’s more!
Let’s look at the ad copy (which is, in true Microsoft web-standards-adherence fashion, an image):
“We’ve buried $10,00 on the internet and if you’re the first one to find it you get to keep it.”
The hook
“But you’ll never find it using that browser. (So get rid of it, or get lost.)”
The line
“If you want a serious shot at the ten grand, upgrade your browser to Windows Internet Explorer 8 now. Then follow @tengrand_IE8 on Twitter for daily clues that point you to the buried loot”
The sinker.
Excuse me, upgrade my browser? The only upgrading I’m doing is to Firefox 3.5. How can you call it an upgrade with undeniably worse security, significantly slower, and iffy-at-best standards adherence?
To quote @dpogue: …”oh my! I… didn’t think Microsoft was capable of stooping *that* low o.o”
Neither did I. I mean, I knew Microsoft always won at the web browser/OS game of limbo (limbo limbo limbo! How low can you go?!?) but I never thought they’d actually throw money at people.
Besides, it’s not enough. I’d need at least $100,000 CAD to make me switch (for the record, the prize is about $9,000 CAD or $8,000 USD)
Even better: at the bottom, it says “It’s not as stupid as it sounds”. Yes, yes it is. At least that crossed the mind of someone at Microsoft. Otherwise I’d have serious doubts as to the future of Humanity. The ironic part is that there will be the inevitable Firefox extension that will allow Open Source fans to participate.
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